Custom-designed Octopus Card Packaging for Hong Kong Airport Services

Towngas Octopus Cards
Towngas Octopus Cards

  • Year

    2023

  • Scope of Work

    Concept & design, prototype development, production management, QC, lettershop

  • Project Highlights

    This Octopus card face design centered on celebrating the company's 25th anniversary while incorporating all departments of Hong Kong Airport Services. 


    To highlight the brand's features, a monogram logo pattern is incorporated on the packaging, creating a cohesive and elegant look. 


    Additionally, we designed a cut-out on the envelope cover to prominently showcase the custom die-cut shaped Octopus card, emphasizing its unique and exceptional feature. 

  • Achievements

    This thoughtful design approach ensured that the packaging was not only visually striking but also truly one-of-a-kind, making it a standout piece in commemorating this significant milestone.